Architecture depth, on your side of the table.

Dave spent fifteen-plus years in solution engineering, ran Q Branch as ANZ Director at Salesforce, and holds a US patent. He's an MBA from Quantic, hosts the AI Operators podcast, and runs an active AI architecture practice across his holding company portfolio.

He brings the architectural and operator depth into every Syllogism workshop, including hands-on time with the agents, harnesses, and workflows leadership teams are being sold every week.

David Pengelley, co-founder of Syllogism

Salesforce Q Branch · US patent holder · MBA (Quantic) · Host, AI Operators podcast

The architect who's still building.

Most people advising boards on AI haven't written a prompt this quarter. Dave has written a system this week. The agents, harnesses, memory layers, and workflows leadership teams are being asked to take a position on are the same ones he's running, breaking, and rebuilding inside his own holding company.

That hands-on depth is what makes the workshop teardown work. When your team puts a process on the whiteboard, Dave can read it at the architectural layer in real time, not from a slide a vendor sent him last week.

Eleven years at Salesforce in Q Branch sits underneath it. That's the sales engineering division that builds the demos and reference architectures the rest of the industry sells against. He has read every vendor pitch your team is about to see, from the build side.

David Pengelley facilitating at a whiteboard during a workshop

What he brings into the room.

01

Salesforce Q Branch, ANZ Director

Eleven years at Salesforce running the regional Q Branch sales engineering division. Built the demos and architectures that closed the deals enterprise vendors still trade on today.

02

US patent holder

Inventor on US 10,885,911 B2 (interface system for chatbot integration). Knows the architecture of the agent layer, not just the prompts on top of it.

03

Working AI architecture practice

Runs a live agent and memory architecture across his holding company portfolio. The systems leadership teams are being sold every week, he's running on Monday morning.

04

Operator credentials

Bachelor of Computer Science. Executive MBA (Quantic). Hosts the AI Operators podcast. Engineer-trained and P&L-trained, which is the pairing the AI conversation in your business is missing.

Where it came from.

2023 – present

Founder, Valid Agenda Pty Ltd

Holding company portfolio

Runs an active AI architecture practice across a portfolio of software and advisory pillars. Syllogism is the workshops business inside it.

2011 – 2023

Director, Solutions (Q Branch, ANZ)

Salesforce

Led regional strategy for Salesforce's most senior sales engineering division. Twenty million plus in attributable closed revenue annually.

2010 – 2011

Account Executive

Telstra Business

Grew portfolio revenue to 110% of target. Recognised as a subject matter expert in cloud services.

2007 – 2010

Manager, Technology & Sales Enablement

Mobile Mentor

Designed and delivered technical onboarding for mobile enterprise solutions across ANZ.

Disciplines that punish noise.

Time outside the laptop is spent on precision, repetition, and small margins. Formula 1, karate, and quantitative trading. The same posture shows up in the workshops: small claims, tested twice, and no shortcuts dressed up as breakthroughs.

Read the broader perspective on the Syllogism story, or hear it weekly on the AI Operators podcast.

Book a scoping call with Dave.

Twenty minutes to work out whether an in-house Syllogism workshop is the right shape for your leadership team or board.

Or register interest in the next open workshop.

Scope an in-house workshop

Twenty minutes with one of the founders to work out whether an in-house Syllogism workshop is the right shape for your leadership team or board.

Book a scoping call